A 32-year-old California fitness enthusiast and mother of three has been slammed on Facebook for posting a photo of herself in a workout bra and short shorts showing her very toned figure, alongside her three sons, then aged 3, 2 and eight months, with the caption: "What's Your Excuse?"
While many of the more than 12,000 comments on Maria Kang's photo have been supportive, others attacked her with a range of accusations, including that she was fat-shaming women.
Kang told Yahoo! Shine that her intention was, quote, "to inspire people," explaining, "I wanted to say, 'I know you think you don't have time if you have kids. But if I can do it, you can do it too."
Kang, a former beauty pageant queen and fitness competitor who's a recovering bulimic, posted an apology which Shine cites her as admitting is really a non-apology.
That, of course, brought a slew of new negative responses.
Joe Kelley is the morning news host for radio station News 96.5 in Orlando