The company asked for a re-evaluation of the term's definition, noting that the fat in its bars comes from nuts.
KIND argued that current regulations let sugary foods with "empty calories" be advertised as "healthy," while overlooking nutrients that experts say are healthy.
KIND noted that the FDA's rule prevents avocados and salmon from being labeled "healthy," while allowing the term for fat-free puddings and sugary cereals.
"Nutrient-rich products like a KIND bar or products made from almonds or salmon cannot be considered healthy, even though they are products that are recommended by the dietary guidelines," the CEO of KIND told CBS.
The company announced Tuesday that it has received permission to use the word on its packaging, but it's still advocating for a revision of the FDA's definition.
The Wall Street Journal reported that the FDA is planning to ask the public for input on what "healthy" should mean.