Minaj said she was sure Jordan “didn’t intentionally do anything he thought” would offend those with Caribbean roots. But she still urged him, “now that you are aware,” to “change the name” and “continue to flourish & prosper.”
Jordan issued an apology late Tuesday that said he understood the backlash and promised to change the rum’s name.
“I just wanna say on behalf of myself & my partners, our intention was never to offend or hurt a culture (we love & respect) & hoped to celebrate & shine a positive light on,” the actor wrote on his Instagram Story late Tuesday. “Last few days has been a lot of listening, A lot of learning & engaging in countless conversations.”
“We hear you. I hear you & want to be clear that we are in the process of renaming. We sincerely apologize & look forward to introducing a brand we can all be proud of,” Jordan said.