The sad state of affairs all came about due to Mr. Peanut’s passion for saving lives, according to Hess’ statement.
In the new advertisement, the late peanut icon, Matt Walsh and Wesley Snipes embark on a “nutty adventure” in the NUTmobile. While on the ride, Mr. Peanut is forced to swerve, causing the vehicle to spin out of control. The trio jumps out of the NUTmobile, clinging to a tree branch, as the vehicle careens down into a deep canyon below.
“They momentarily find safety until their combined weight begins to break the branch. In the ultimate act of friendship, MR. PEANUT lets go and sacrifices himself to save his friends from impending doom,” reads the statement from Planters.
Hess encouraged fans to tune in to Mr. Peanut’s funeral during the third quarter of the Super Bowl to pay tribute to his life.
Several fans and friends, including Mr. Clean, paid tribute to Mr. Peanut on Twitter.
Most of the Twitter users speaking on Mr. Peanut’s demise seemed to find comedy in the fictional mascot’s sudden death.