Fox Sports has sold all of its 77 commercial spots ahead of Super Bowl LIV on Feb. 2. Some of the 30-second slots sold for more than $5.6 million, according to Seth Winter, Fox’s executive vice president of sports sales.
"There are a number of advertisers, frankly, who couldn't land their spots with us because their creative wasn't ready or because of some indecisiveness, so we are going to go to pre- and postgame inventory to land their units." — Seth Winter
For the companies that did make it through the competition, many ads are already generating buzz.
Doritos and Cheetos
Frito-Lay brand Doritos will return to screens for Super Bowl LIV. The brand purchased ads in many previous Super Bowls and was rated a fan favorite three times during the last 10 years according to USA Today’s Ad-Meter Poll.
This year, expect to see Doritos return, featuring Lil Nas X’s song “Old Town Road.”
Cheetos, another Frito-Lay brand, will run an ad for the first time in more than a decade. It will star 1990s hip hop star MC Hammer.
»RELATED: Cheetos creates official name for cheese dust residue
Michael Bloomberg and Donald Trump
According to The New York Times, Michael Bloomberg's and President Donald Trump's campaigns have each dropped $10 million for a 60-second ad spot in the Super Bowl.
Media owner Bloomberg is self-funding his campaign and has spent $170 million on television and digital advertising, according to ad tracking firm Advertising Analytics.
Olay
Olay will capitalize on its research that found “45% of NFL fans are women” by debuting a commercial produced by a woman-owned agency, featuring an all-female cast.
According to Marketing Dive's website, the ad stars five famous women: Katie Couric, Busy Philipps, Lilly Singh, Taraji P. Henson and Nicole Stott, a retired astronaut. You can watch the teaser here.
Budweiser
Budweiser's Super Bowl campaigns have been highly rated by football viewers, often featuring puppies (2015 top choice, USA Today Ad-Meter Poll) or Clydesdales (2013 top choice). This year's commercial promises to be a tearjerker as well.
So far, the company has released a teaser showing the stars from the commercial reacting after seeing it for the first time.
Snickers
Mars’ brand Snickers will celebrate its 90 years of business and the 10th anniversary of its tagline “You’re Not You When You’re Hungry” in its Super Bowl ad.
The company has paired its announcement with a Guinness World Record-breaking giant candy bar.
"What better time than the Super Bowl to satisfy something on the biggest scale yet?" Snickers said in a news release.
Coca-Cola and Pepsi
Atlanta-based Coca-Cola purchased a 60-second slot during the Super Bowl after taking a break in 2019 when they chose to only advertise pregame.
Rival Pepsi was an official NFL sponsor last year. They featured the hashtag #PepsiMoreThanOK in their commercial, supposedly comparing themselves to other cola brands, according to Bleacher Report.
Pepsi will run a commercial this year advertising its zero sugar sodas, featuring Missy Elliott and H.E.R.
The content of Coca-Cola’s 2020 advertisement is still undisclosed. Previously, the soda company released Super Bowl ads celebrating diversity and unity. The commercials featured taglines such as “a Coke is a Coke,” from the 2019 pregame commercial and “the wonder of us,” from 2018.
»RELATED: Ranking the best and worst Super Bowl ads 2019
