Miles said “community identity” is the biggest reason residents request a ZIP code change. Though ZIP codes were only designed to streamline the delivery process, they’re now used to calculate things like home sales, crime statistics and insurance rates, he said.
“Some folks would rather have one address as opposed to another,” Miles said. “If it’s something we can accommodate, we will consider it. But we have to weigh all the factors.”
According to the U.S. Census, the average income for the Vinings ZIP code is $89,391. The average income in the 30080 Smyrna ZIP code is $76,618.
Jay Freer, who lives in one of the affected neighborhoods, says the change is an issue of community identity. The neighborhoods along Log Cabin Road are identified as Smyrna in home searches and receive mailings for Smyrna businesses, even though they are closer to Vinings.
“I’ve always felt like our area, unincorporated Smyrna, is without a home base and without and identity,” he said. “That’s the main reason the neighborhoods went after the ZIP code change.”
But some residents are concerned about the change. Ursula Wolk, government liaison for the Vinings Village Homeowners Association, said the group wants the Postal Service to slow down and listen to residents who will be impacted by the process.
“Everyone potentially impacted by this ZIP code change deserves the right to understand why the change is being considered and the time to obtain a complete understanding of the impact,” she said.