Photos of the sign circulated on the Internet, with many people leaving negative comments about the business on various websites. On its Facebook page, men and women appalled by the sign advocated for people not to patronize the bar, calling it misogynistic and disrespectful to women. Yelp began moderating comments on Mr C's page to remove messages that weren't about "personal consumer experience with the business."
For many years, the sign at the small Howell Mill bar has displayed different slogans, often of a suggestive, political or joking nature. It is not clear whether the new sign is another attempt at humor, or if management is in fact looking to employ a new sign writer.