Metro Atlanta Chamber launches digital tool to promote region

At the recent 159th Metro Atlanta Chamber Annual Meeting more than 2,000 of the most influential leaders from across metro Atlanta gathered at the newly-renovated State Farm Arena.

According to a press release, a key highlight during the meeting was the launch of a new digital toolkit – the ATL Brand Box – which includes messaging, photos, neighborhood information and other resources designed for anyone interested in telling the region’s story.

MAC combined comprehensive research with input from organizations across metro Atlanta’s 29-county region and Brookings Institution to develop the ATL Brand Box. The new tool aims to arm the region with a unified and compelling narrative as it ramps up to host Super Bowl LIII in 2019.

“Great storytelling is at the heart of strong economic development, and the official launch of the ATL Brand Box is truly a milestone for our region,” said Hala Moddelmog, MAC’s president and CEO. “Thorough research and collaboration have led to this tool that will help all of us share a consistent, compelling narrative whether you’re an economic developer recruiting new companies, a human resources director recruiting new talent or a marketer building a new ad campaign that showcases Atlanta.”

Stokes, Moddelmog, Abney, Dan Corso, president of the Atlanta Sports Council and Super Bowl LIII Host Committee Board of Directors, Arthur Blank, owner and chairman of the Blank Family of Businesses, and Steve Koonin, CEO of the Atlanta Hawks and State Farm Arena, took the stage during the meeting to represent their organizations and MAC’s executive committee. They introduced the following MAC 2019 priorities:

  • strengthen workforce to match talent supply with demand through updated research and regional collaboration,
  • work to launch tools to monitor and measure the region's reputation, both nationally and globally, and
  • continue to support regional initiatives, conversations and research around inclusive economic growth.