Clayton seeking residents input in creating a county brand

Clayton leaders, hoping to launch a county branding campaign, are asking for residents input on the south metro community’s strengths and weaknesses.
Clayton leaders, hoping to launch a county branding campaign, are asking for residents input on the south metro community’s strengths and weaknesses.

Credit: Elijah Nouvelage

Credit: Elijah Nouvelage

Clayton County is looking to its citizens to help it create a brand for the south metro community.

The County Commission has posted a survey to its website that asks residents about the community’s strengths and weaknesses, opportunities that are ahead and what can threaten its ability to prosper.

The questionnaire, which the county said should take no more than 10 minutes to complete, also asks what types of businesses Clayton should seek to attract. 

“It is the goal of the county, its commissioners and its partners that the new brand reflects the current community and set a path to lead us forward into the future,” the commission said in its proposal. “To properly develop this brand, the county is actively seeking feedback from the community at large.”

Local governments across metro Atlanta have for years launched branding campaigns to define themselves, including a rollout in January of a new city logo and tagline in nearby Stockbridge in Henry County.

Deadline for taking the Clayton survey is January 12 of next year. It is available at https://claytoncountysurvey.com/.