SCENES: Fairfield Commons Build-A-Bear promotion draws crowd

Build-A-Bear lines cut short on ‘Pay Your Age’ day in metro Atlanta

Bears weren’t the only thing being built at Build-A-Bear Workshop locations today. Eager customers built long lines too.

The workshop held a ‘Pay Your Age’ day, where you pay an amount equal to your age for one of the company’s stuffed animals, which can cost over $50.

At the Cumberland Mall Build-A-Bear location in Cobb County, the line extended from the store, around the corner and to a mall entrance. Customers were only allowed into the workshop in small groups to prevent overcrowding.

Fran Dear, a Cobb County mom of two, said she had been at Cumberland Mall since 9:20 Thursday morning. She said she decided to take her two girls to get stuffed animals after hearing about the event from a friend. Fran and her daughters were still in line after noon.

“It was my daughter’s birthday yesterday, so we figured we might as well do that and we came over,” said Dear.

Long waits were also reported at the five other Georgia locations.

A massive line at the Arbor Place Mall in Douglasville during the Build a Bear promotion.
Photo: Channel 2 Action News

MORE: Build-A-Bear pay your age promotion

Parents bring their kids to Build-A-Bear to pick a stuffed animal they like, fill it with cotton and dress it up to their liking. Animals range from typical teddy bears to Pokémon characters.

After receiving what they call an “unprecedented response,” Build-A-Bear Workshop announced in social media posts that it would be closing lines “due to crowds and safety concerns.” 

Many took to social media to talk about the event.


Vouchers were handed out to customers who were in lines before the cut off to be redeemed for a future purchase, according to a press release from the company

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