Senior living pitched for sprawling riverside property in Gwinnett

A long-vacant, Chattahoochee-fronting tract in Gwinnett County may soon be reborn as a sprawling retirement community, newly filed documents revealed.

The 100-acre property off East Jones Bridge Road in Peachtree Corners most recently served as the campus for financial services company Fiserv, which moved to Alpharetta in 2015. Before that, it hosted a headquarters for Simmons Mattresses.

A group of investors led by Peachland Homes CEO Ty White purchased the property in September for just shy of $10 million. At the time, White touted the land as a "true gem" and dreamed of "a potential mix of residential, office, wellness, hospitality and lifestyle facilities."

The plans appear to have changed.

East Jones Bridge LLC wants to "adaptably repurpose" an 80-acre site along the Chattahoochee River in Gwinnett County.
East Jones Bridge LLC wants to "adaptably repurpose" an 80-acre site along the Chattahoochee River in Gwinnett County.

According to a new Development of Regional Impact filing with the state’s Department of Community Affairs, White and his colleagues — operating under the group name East Jones Bridge Road LLC — now hope to build a retirement community with more than 900 units.

“They are proposing 916 residential units … varying from detached independent living units all the way to assisted living and memory care units,” Jeff Conkle, zoning administrator for the city of Peachtree Corners, wrote in the state filing. “It ill require a special use permit but not a rezoning from the city.”

The vast majority of units, 786, would be of the “independent living” variety, Conkle wrote.

The filing the project was planned for about 86 acres of the property. It was not immediately clear if something else would be planned on the remaining acreage.

A spokeswoman for East Jones Bridge Road LLC declined comment Thursday, saying that “the developer is unavailable to speak about this at this time.”

The former Fiserv property borders the Chattahoochee River and is about a mile north of downtown Peachtree Corners and The Forum shopping center. It currently holds five buildings, including a 500-foot-long building originally designed nearly 40 years ago.

White has previously said that building would likely be repurposed. A conceptual site plan provided by Conkle suggested as much, listing 40 independent living units in the “Simmons building.”

The plan also lists cottages, duplexes, townhomes and flats — some with a view of the river.

Paperwork filed with the state listed an estimated completion date of 2023.


The AJC's Tyler Estep keeps you updated on the latest happenings in Gwinnett County government and politics. You'll find more on, including these stories:

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