Backers of the effort said that recent research found that of 43 million online job ads analyzed in a study, almost all required digital skills, “including those roles seeking limited education or work experience.”
Comcast Chief Diversity Officer Dalila Wilson-Scott said Connect 404, whose name refers to Atlanta’s area code, helps people with limited digital access improve their skills across all ages and backgrounds.
For instance, she said, it’s often assumed that young people are digitally literate because of how well they have adapted to technology through the use of cell phones and social media.
In reality, that adoption is more about consumerism and doesn’t reflect how much they know about the Internet, how to use it outside of social media or how to use it in a way to get the jobs of the future, she said.
“They know how to access an app or post a TikTok video,” she said. “But we need our young people to be more than consumers of technology. We need them to be creators of new technology and to learn AI. We need them to be tech entrepreneurs.”