However, the financial incentives are also clear. The several-acre site, next to the I- 75/85 Connector, is close to the burgeoning Georgia Tech facilities, Coda, a huge, mixed-use development, and a host of large office towers housing a number of companies that have been flowing into the city, including NCR and Norfolk Southern.
With so much growth in the area, the Varsity stands at an obvious spot for a lucrative development, said Kevin Green, chief executive of the Midtown Alliance.
“With almost $11 billion of new development either delivered or under construction in the 1.2 square mile core of Midtown since 2015, there aren’t many development sites of this size and visibility left in Midtown,” he said. “So this should be interesting.”
Close to the highway as well as MARTA, the location is perfect as a platform for visibility to those passing by, but would also be convenient for commuters who could work there, said long-time real estate attorney Abe Schear of Arnall Golden Gregory.
“It’s the last great parcel in that part of Midtown,” he said.
Yet that doesn’t necessarily mean the end of the restaurant. It would just have to be “re-purposed,” he said.
“I would like to see the Varsity re-imagined,” Schear said. “There is no reason that they can’t keep the Varsity open and redevelop the property. There is no reason the Varsity can’t be a two-story restaurant with a smaller footprint.”