Indoor cycling gym SoulCycle, with locations throughout the country, has announced a new promotion that will give free classes to anyone who trades in their Peloton bike.
In their new initiative, named Souls Reunited, SoulCycle wants to encourage people to stop working out alone and “get back in the studio and vibe with one another.”
Peloton owners will be able to receive multiple free SoulCycle classes in exchange for their bikes. The first 100 Peloton riders who register for this promotion from July 27 to August 3, they will receive 47 free classes at any SoulCycle location, and SoulCycle will even pick up their Pelotons for them.
The Souls Reunited campaign hopes to be “a rallying cry emphatically prompting everyone, everywhere to return to doing what they love — physically and mentally — as we head out into the world again.”
This brazen promotion makes sense for SoulCycle, who saw Peloton achieve record-breaking sales as people were locked in their homes during the COVID-19 pandemic. Now, SoulCycle wants to get some of those customers back.
In fact, Peloton sales soared a staggering 172% during the pandemic, as home fitness became the only option for many people. Shares for the company went up by 220%.
“Riding in a studio is an unrivaled experience, adding a much needed dose of intoxicating energy and an electric atmosphere into our workout routines, and we missed this during the pandemic,” said SoulCycle CEO Evelyn Webster to PEOPLE. “This offer is about saying ‘we hear you’ to those who want those feelings back, and giving them the chance to ride together, not solo.”
For those interested in this promotion, register on the SoulCycle website.
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