“Ride-sharing was an area we were clearly missing,” said Sandeep Dube, vice president of customer engagement and loyalty for Delta. He said customer research “indicated that our customers wanted us to partner in that space.”
Other airlines have already partnered with ride-hailing giant Uber.
United Airlines in 2014 struck a partnership to offer Uber rides through United’s mobile app, and American Airlines last year struck a partnership to integrate a “Remind me to Uber” option for customers who book flights.
Dube said Delta opted to strike an exclusive partnership with Lyft because Lyft “could provide a lot more value back to our customers.”
“There’s no other loyalty program that can cater to the needs of the millennials as much as SkyMiles with Airbnb, with Lyft, with Clear,” Dube said.
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AJC Business reporter Kelly Yamanouchi keeps you updated on the latest news about Hartsfield-Jackson International Airport, Delta Air Lines and the airline industry in metro Atlanta and beyond. You'll find more on myAJC.com, including these stories:
Business reporter Kelly Yamanouchi covers airlines and the airport including Atlanta-based Delta Air Lines, one of the world's largest carriers, and Hartsfield-Jackson, the world's busiest airport. She has covered airlines for about 20 years, graduated from Harvard and has a master's degree from Northwestern.