Steve Mitchell, who worked at 96rock as a jock in the early years and the heyday of the 1980s, said radio was far more important back in the day. "We really jacked into the community," he said. "When you connect with the community on so many levels. We had concerts. We had merchandise. We had live broadcasts. We had the Falcons involved. The music was hot."
This website captured the switch. Project's first song: Metallica's "Enter Sandman."
Fortunately, YouTube has a few archival moments, including this farewell to the station, which mocked its final years when it didn't rock as hard as it did in its earlier years.
And here's a sampling of the old 5:00 Whistle:
Mitchell created this history of 96rock video for the Georgia Radio Hall of Fame, when they feted 96rock alums a few years back:
The Story of 96 Rock, Atlanta from Steve Mitchell - INGO Studios on Vimeo.
And here is a 1987 96rock ad:
The first time the Regular Guys were fired in 2004: