"Consumers now enjoy unparalleled freedom in selecting media and entertainment options and their expectations are at an all-time high," said Kevin Westcott, vice chairman and U.S. media and entertainment leader for Deloitte. "The rapid growth of streaming services and high-quality original content has created a significant opportunity to monetize the on-demand environment in 2018."
Gen Xers are starting to behave more like the younger generation, going more for on-demand services instead of the other way around.
This is the 12th annual version of the Deloitte survey. The firm surveyed 2,088 consumers online in November 2017 for the latest report. Find more details here.