Catherine Zeta-Jones stars as Vicki Ellis, a pageant coach, in the dark comedy "Queen America" on Facebook Watch.
Photo: Jessica Miglio
Photo: Jessica Miglio

Interview: Catherine Zeta-Jones in Facebook Watch’s ‘Queen America’ as pageant coach

Originally posted Friday, November 16, 2018 by RODNEY HO/ on his AJC Radio & TV Talk blog

In the opening moments of Facebook Watch’s dark comedy “Queen America,” Catherine Zeta-Jones’ Vicki Ellis comes across as a stereotypically tough pageant coach as her client runs furiously on a treadmill, then collapses from fatigue. 

“I don t want you to think of it as pain,” Vicki tells the young woman. “I want you to think of it as improvement. Because if everyone lived like that, nobody would ever have to be mediocre.” 

On the surface, Vicki - decked out in glamorous, body-hugging outfits and residing in a tasteful mansion - appears sophisticated and high class. At the same time, Zeta-Jones’ character starts out decidedly unlikeable in the first episode, hurling insults with the ease of a practiced Mean Girl. 

But Vicki used pageants decades earlier as a way to escape her dirt-poor upbringing, a past she tries her best to bury. And her cracks quickly begin to show, those vulnerabilities making her a far more compelling figure by episode three.

“When I approached this character, I wanted everyone to hate her,” said Zeta-Jones in a phone interview earlier this week with me. “She’s a complete bitch from the get go. But I hope after a few episodes, you’ll love her. This is a woman you can relate to. She really has this underlying determination to make things better for others.”

Like many A-list movie stars, from Reese Witherspoon to Matthew McConaughey, Zeta-Jones is now finding more compelling characters in TV - or in this case, the TV equivalent in the streaming world. This is her first big role where she could potentially play the same character for years. 

“Queen America” debuts on Facebook Watch November 18 and is free to all. Set in Tulsa, Oklahoma, it’s yet another scripted show produced in metro Atlanta, courtesy of those enticing tax credits. 

“Atlanta does a surprisingly good job,” said show creator Meaghan Oppenheimer, who grew up in Tulsa. “It’s just a little greener than Tulsa. We did shoot some establishing shots in Tulsa, iconic places there. But most of this show is set indoors, every day locations in Middle America. We found plenty of homes that reminded me of Tulsa.” 

On a most superficial level, “Queen America” evokes Netflix’s “Insatiable,” also set in the pageant world and shot in Atlanta. But while “Insatiable” is tonally inconsistent with sour characters, absurd plot twists and tasteless jokes, “Queen America” feels more grounded, more sure of its own footing from the get go.

“Insatiable,” which was renewed for a second season, “feels so incredibly different to me,” Oppenheimer said. “It has a different tone. There are a million doctors shows, a million lawyer shows. This just happens to be in pageants. People are naturally asking this question. I’m hoping people will watch our show and see that it’s so different.” 

Oppenheimer said she was drawn to pageants in part because they’re so polarizing. At the same time, the series is less about pageants per se and “more about being a lens through which we explore the lives of these characters, particularly the women, the pressures of society and perfection.”

Vicki, for instance, has an eating disorder and a love-hate relationship with her proudly blue-collar sister, played with searing intensity by Molly Price. And she appears to be single for sundry reasons. 

Belle Shouse (right) plays Samantha Stone, an aspiring pageant queen from a small town in Oklahoma awaiting to be molded by Catherine Zeta-Jones' Vicki Ellis.
Photo: Boris Martin

But the over-arching plotline in season one is how Vicki reshapes a new client Samantha Cole (Belle Shouse), who wins Miss Oklahoma but is hardly ready for prime time. Samantha is a diamond in the rough Vicki has to mold, a seeming bumbling, naive small-town girl with actual underlying intelligence, ambition and savvy. 

Samantha sees pageantry as her one way to get out of her poverty-stricken trappings. Oppenheimer said finding the right actress to play Samantha was difficult. She needed someone with the right balance of beauty, grit and innocence who could be seen as an underdog. 

“She has many layers,” said Shouse. “You clearly can’t judge this book by its cover. I was a lot like Samantha. I grew up in a small town in Texas. I’ve grown a thick skin since I’ve come to Hollywood.” 

Zeta-Jones too said she connected with Samantha due to her own personal experience as a young actress in the 1990s hailing from Wales. “The fact I am an Oscar-winning movie star talking about this series is big,” she said. “I relate to the underdog. When I tried out for ‘The Mask of Zorro,’ I remember calling my agent and saying, ‘If this is a beauty contest, I’ve lost. There are five actresses here prettier than me!’ Then I got the role.” 

Teagle F. Bougere (Nigel), Catherine Zeta-Jones (Vicki), Belle Shouse (Samantha) and Rana Roy (Mary) are on Facebook Watch's "Queen America."
Photo: Boris Martin

Oppenheimer said she was amazed how Zeta-Jones picked up on Vicki’s nuances so well. “She knew her intimately,” Oppenheimer said. “She spoke of her in such intelligent and emotional terms. ‘Oh my God! You know this person that has been living in my head for so long!’”

She liked how Zeta-Jones can possess both an intimidating quality and a soft, sweet component. “I love those contradictions in Vicki,” she said. “She is really this tough, ball-breaking woman but also a scared child trying to be the best version of herself and going about it in all the wrong ways.”

The secondary characters humanize Vicki, including her sidekick best friend and fashion guru Nigel, played by Teagle F. Bougere in a regally understated way. 

“He’s a gay black man in Oklahoma,” Oppenheimer said. “They were both outcasts growing up. That makes their bond so strong. They don’t judge each other.” Ultimately, he is the “conscience” of the show, trying to steer Vicki down the right path but not always succeeding. 

Another character that Vicki interacts with is her overweight  teen “niece” Bella (Isabella Amara). (Yes, I placed “niece” in quotes for a reason). She is not remotely interested in dressing up or wearing makeup but is more sure of who she is than meets the eye. And there will be plenty of fireworks between Vicki and her mentor Regina, played by veteran actress Judith Light of “Who’s the Boss” fame. 

While Oppenheimer was producing this show, the real Miss America became embroiled in internal conflict and major changes that included the end to the swimsuit competition. But all 10 episodes had already been written by that time and the producer chose not to make any changes because while the competition in her world is similar to Miss America, it’s not exactly the same.

“We make jokes about the importance of the swimsuit competition and its irrelevance,” Zeta-Jones said. “While we deal with some frivolous things, we are being pointed about serious issues.” 

Facebook Watch, which launched 15 months ago as a repository for free original programming that would rival TV networks, is entering an already crowded field of streaming options that includes everything from leader Netflix to Amazon Prime to Hulu to CBS All Access to YouTube Premium. 

So far, the service has come out with a raft of new programs such as talk show “Red Table Talk” with Jada PInkett-Smith and “Sorry For Your Loss,” a drama starring Elizabeth Olsen, which received positive reviewsFacebook in late August said about 13 million users a day in the U.S. were using Facebook Watch, though only 8 percent of all Facebook users access it at least once a week. The service makes money primarily by interspersing personalized ads into the broadcasts. 

Within that framework, “Queen America” is clearly an expensive gamble. Then again, given Facebook’s monstrous profits, it can afford it. 

Zeta-Jones said she knows nothing about the business side of things. “It’s as much an unknown to me as it is to you,” she said. “It’s a completely new platform.”

Oppenheimer said Facebook won her over because they said they wanted to make high-quality, edgy intelligent content. “I also like that there is such a unique ability to have conversations around aspects of the show,” she said, “whether its bullying or eating disorders or societal pressure for women.” 

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About the Author

Rodney Ho
Rodney Ho
Rodney Ho covers radio and television for the Atlanta Journal-Constitution.