Exclusive: Herman Cain’s WSB show ending August 3

Von Haessler Doctrine goes three hours starting Aug. 6

After five-plus years with News 95.5 and AM 750 WSB as a morning host, Herman Cain will air his final show on August 2, 2018.

Originally posted Thursday, August 2, 2018 by RODNEY HO/rho@ajc.com on his AJC Radio & TV Talk blog

Long-time radio host Herman Cain is leaving his show on News 95.5 and AM 750 WSB Friday, August 3.

The entrepreneur and former 2012 presidential candidate took over for Neal Boortz in early 2013 with a three-hour show but has been gradually scaling back his hours. In early 2017, he cut back to two hours. And since last October, he has been only doing a one-hour show at 11 a.m.

In his place will be Eric Von Haessler's show, which will now air a full three hours from 9 a.m. to noon. beginning Monday, August 6.

Pete Spriggs, program director, said Cain was a valuable asset for the station, pulling in solid ratings his entire run there. But given Cain's age (he is now 72), Spriggs knew Cain was not a long-term solution.

Von Haessler, formerly of the Regular Guys, joined WSB in 2015 with a weekly Sunday show. He was told by Spriggs at the time that when a spot opened up, he would get it. And Spriggs followed through.

The Von Haessler Doctrine will continue to run a post-show podcast but it will be a shorter and air from noon to 12:30 p.m.

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Like Boortz, Cain will do a two-minute daily commentary for WSB. Cain’s commentary will air at about 11:56 a.m. every day.

Cain will focus on his digital properties, which he owns, Spriggs said. He will do a 45-minute daily show on his website.

WSB and the Atlanta Journal-Constitution are both part of Cox Media Group.