More: Why Kelly Loeffler's US Senate reveal today matters
Little-known even in political circles, Loeffler has faced stark criticism from conservatives who scrutinized her degree of support for Trump, questioned her past campaign contributions to Democrats and tried to depict her as a closet liberal.
Many of those advocates favor U.S. Rep. Doug Collins, a four-term congressman backed by Trump, who has repeatedly pressed Kemp to appoint him to the seat. Collins told the AJC two weeks ago that he's "strongly" considering a run for the seat against Loeffler, potentially setting up a nasty GOP fight.
Gov. Brian Kemp is expected to name businesswoman Kelly Loeffler as his choice to fill the U.S. Senate seat that Johnny Isakson is vacating at the end of the year. The governor has scheduled an announcement for 10 a.m. Wednesday. (Alyssa Pointer/Atlanta Journal Constitution)
In her remarks, Loeffler tries to temper the critiques. She will say she believes the "abortion-on-demand agenda is immoral" and that she would vote for legislation introduced by U.S. Sen. Lindsey Graham, R-SC, that would ban abortions after 20 weeks of pregnancy.
“When it comes to protecting innocent life, I look to God because every life is a blessing,” according to her prepared remarks.
Loeffler, a multi-millionaire who runs the Bakkt financial platform, also will make a calculated pitch to women who have fled the Georgia GOP in recent years, fueling rapid gains by Democrats that have turned Georgia into a battleground state.
“Contrary to what you see in the media, not every strong woman in America is a liberal,” she will say. “Many of us are conservatives, and proud of it.”
She will say she’s “angered” by the impeachment proceedings dominating Washington and that she believes they are a “sideshow and a distraction.” And she’ll cast Democrats as part of a “socialist gang” led by U.S. Sens. Bernie Sanders and Elizabeth Warren.
“They’ve taken over the Democrat Party. And they will not stop until America bends to their demands, and everything that makes us great has been destroyed,” she will say.
“This is the fight of our generation. And it’s why I’m here. As an outsider to Washington, I know I will have to prove it, to earn your confidence and support with my votes, my priorities and my actions. And that’s exactly what I’ll do.”
More: Georgia gov prepares to defend Loeffler, his expected Senate pick
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