The Democratic effort to pump up the African-American vote in Georgia just took an interesting turn.

A reader has sent us this early-voting turnout mailer sent out by the Georgia Democratic party that focuses on the shooting of Michael Brown and subsequent unrest in Ferguson, Mo. It contains an interesting line that concedes the problem of low interest among black voters:

"If we want a better, safer future for our children, it's up to us to vote for change. The choices may not always be perfect, but the cost of inaction is simply too great."

Here's a complete look:

And this:

Followed by this:

And this:

Update 7:05 p.m. We caught up with Democratic Party Chairman DuBose Porter at an event in Milledgeville this evening. He said the situation in Ferguson easily applies to Georgia:

"Again, it's about opportunity. Are you going to be in situations more like that? I mean, that's when you don't have people having the opportunity for jobs or to participate in their community and the opportunity to grow. When you have communities like that that are stagnant -- that's what we're getting to in Georgia -- and when you offer people the HOPE grant to get retrained, or the fundamentals in education so we can get our dropout rate down. That very much of what that climate is, is what we're trying to change here."

Is it fair to link it to police violence?

"Well, not just police violence but the circumstances to put people in the conditions that they're in. That's what we need to change in Georgia because that's what you have. You have situations, you have communities that can explode like that because you've taken the opportunity away from them."

Porter said the missive is in line with what Democrats are saying up and down the ticket:

"It echoes the message for job training and opportunity and changing the climate of communities. ... It's all about changing the climate and the communities so that you can move forward and not feel like you're restricted. That's the message from our entire team: Let's bring better opportunities so it doesn't end up like that."