Candidates usually close out their campaigns with feel-good messages. But the GOP race for governor may be too close to gamble on a sunny message.

Lt. Gov. Casey Cagle's final ad ratcheted up the brutal back-and-forth with Secretary of State Brian Kemp, highlighting his role in a probe of massage parlors, his investment in a struggling agriculture project in Kentucky and his office's release of confidential voter information.

“After 20 years of failures, what’s Brian have to say?” the narrator asks.

It cuts to Kemp's closing ad, released earlier this week: "I say Merry Christmas."

Then, it flashes to the more positive images that usually accompany these final spots: “No wonder Oliver North, President Trump’s state chair and Gov. Nathan Deal trust Casey Cagle for governor.”

More recent AJC coverage of the Georgia governor’s race:

About the Author

Featured

WABE has cut staff and programming to accommodate the loss of $1.9 million in annual funding from the Corporation of Public Broadcasting, which Congress defunded this month. (Rodney Ho/AJC 2025)

Credit: Rodney Ho/AJC