» Related: How — and why — we conducted this poll
» Related: Trump faces tough re-election fight in Georgia
» PDF: Complete poll crosstabs
“Economically, Georgia is a pretty strong state, so it would take something extraordinary like threatening large companies that operate within your state based on some kind of moral standing to shake that in any way,” said Zach Hartman, a 33-year-old scientific content manager in Sandy Springs.
Kemp’s upward trend comes after a first legislative session when he signed legislation that would outlaw most abortions, triggering a legal battle that has stalled the new restrictions from taking effect and threats of a boycott from Hollywood studios.
Kemp also championed a string of initiatives that even his predecessor, the more moderate Nathan Deal, didn't embrace. They include an expanded medical marijuana program and healthcare "waivers" that could lead add more people to the Medicaid rolls.
Kemp's supporters also point to other factors for his rising numbers, including a spate of key appointments that have even surprised his Democrats and new efforts to crack down on violent crimes like gangs and human trafficking.
Some of his critics, meanwhile, predict the anti-abortion “heartbeat” measure will come back to haunt him.
“That is legitimately the most disgusting thing that’s happened in government in the last – I don’t even know how long,” said Zoa Hepburn, a 32-year-old bartender in Atlanta.