At every concert, sporting and theatrical event, blocks of tickets are held back for various reasons – for the artist/cast/crew, for production specifications, for media, among them – and if and when those tickets are no longer needed, they are released for sale to the general public. As well, ticket orders are often canceled (expired credit cards or those who buy more than the permitted number of tickets per order are the main culprits), and those tickets are returned to the available pool as well.
Other ticket buyers have wondered why some prices have changed since the initial on-sale.
The official word is that, “Due to the nature of live entertainment; dates, times, performers, and prices are subject to change.”
Just like airline tickets, ride-share services and numerous other concert and theatrical events, demand is the driving force behind price.
Also, a reminder that a digital lottery will begin at 11 a.m. May 20 for tickets to the show's first Atlanta performance on May 22; subsequent digital lotteries will begin two days prior to each performance during "Hamilton"'s visit to the Fox. Click here for more details.
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