But as the Times reports:
Almost all of the rest of the money it has raised since 2013 has been spent on consulting firms involved in helping collect the donations."
In short, it's a scam. And websites such as Breitbart and the Washington Examiner are part of it, receiving notice of new fundraising drives ahead of time from the Tea Party professionals so they can match content and help raise the level of "grassroots" discontent to a profitable roar. Martin and others are treated as conservative grassroots spokesmen, appearing often on Fox News or other outlets to boost their credibility that they then monetize through fundraising appeals.
That "grassroots" description is a central element in the deception. These outfits are generally based not in Peoria or Woodstock, Ga., but in places such as Washington, Arlington, Alexandria or other D.C. suburbs, and they are run by longtime professional fundraisers whose only real interest is in the response rate their appeals generate. They have no term limits, they are answerable to no one, but they are very much part of the permanent Washington establishment that they pretend to despise. Their only real connection to the grassroots is through their extensive databases of suckers willing to be flimflammed.
And even though they have no real policy goals, they do wield real power. If and when Republican leaders decide they need to do something responsible regarding the debt ceiling, for example, they will do so knowing that they will have to brace themselves for another blast from the perpetual outrage industry, and that the outrage generated will soon be transformed into a new Mercedes for somebody, or maybe a downpayment on another Alexandria townhouse.