SNEAK PREVIEW: Falcons on Hard Knocks at 10 p.m.

The third installment of the 11-time Emmy award-winning show is set 10 p.m. tonight.

“So far, it’s been great,” Hershman said. “The shows have been terrific. The story lines have been great. The cooperation from the team has been unparalleled. The ratings are really, really strong. They are up double-digits compared to last season.

Credit: D. Orlando Ledbetter

Credit: D. Orlando Ledbetter

“The Atlanta market is up over 200 percent from the normal ratings period. It’s firing on all cylinders.”

Spotlighted on tonight’s show is how a new quarterback absorbs a new offense, Roddy White, Julio Jones and Harry Douglas at the bowling alley, rookie Jake Matthews locks up with Texans superstar JJ Watt in practice and more pearls of wisdom from the book of Bryan Cox.

SECOND EXHIBITION GAME -- TEXANS 32, FALCONS 7

Falcons thrashed by Texans, 32-7

5 things we learned from the Falcons' lost to the Texans

Baker out for season; Matthews likely headed for left tackle spot

Jadeveon Clowney made impact plays against the Falcons

Julio Jones makes 2 catches for 20 yards in his return

VIDEOS

Falcons QB Matt Ryan on the offense

Falcons RB Devonta Freeman after the loss to the Texans

Falcons CB Robert Alford after the loss to the Texans