Gatorade’s advertising team hit this one out of the park.
In the sports beverage company’s latest commercial, it pays tribute to retiring baseball slugger Derek Jeter in a decidedly New York fashion.
Shot in black-and-white, Jeter is filmed strolling through the Bronx on the way to Yankee Stadium, meeting fans young and old. Reportedly, the interactions were not scripted.
Frank Sinatra croons, “My Way,” in the background.
The commercial already has over 2 million views on YouTube.
Support real journalism. Support local journalism. Subscribe to The Atlanta Journal-Constitution today. See offers.
Your subscription to the Atlanta Journal-Constitution funds in-depth reporting and investigations that keep you informed. Thank you for supporting real journalism.