While protests and other demonstrations have been the primary way of challenging these fatal incidents involving Black people, the BlackOut movement will shed light on the instances of racism via economic means. OneUnited, one of the largest Black banks in the country, will support the day to show that corporate America should not remain silent as protests persist, according to a news release.
“As the largest Black owned bank in America, we’re compelled to play a leadership role to galvanize our community and allies in support of #BlackOutDay2020 and to fight for social justice,” Kevin Cohee, chairman and CEO of OneUnited Bank, said in a statement. “We need to use our power – both our spending power, our vote and our voice – to demand criminal justice reform and to address income inequality.”
Celebrities including rapper T.I. are also participating in the efforts.
Here are some steps to get involved with #BlackOutDay:
- Go to the website to sign up https://www.blackoutday.org/take-action
- Accept the #BlackOutDay2020 Challenge by posting: "I accept the #BlackOutDay 2020 Challenge and promise not to spend a dime in a store or online on July 7th" — on Twitter and/or Instagram, with a visual, video, photo or by making a sign.
- "Don't spend a DIME": Whether in person or online July 7, those participating are asked not to spend money − unless it's a BOB (Black owned business) for the entire 24 hours.
Visit www.blackoutday.org for more information.