The organizers of Shop Black Week, which runs until Nov. 29, expect this holiday season to be the largest turnout in its 25-year history. Based on the number of followers for each company and members of business associations participating, the campaign team expects millions of consumers to engage this year.
What we believe is that if every American made a purchase, no matter how small or big, most Black-owned businesses wouldn't be able to handle the increase, providing evidence that by supporting Black-owned businesses on a regular basis, we could permanently and systematically change the economic condition of the Black community forever." − Carla Tillman, PhD, Shop Black Week's media strategist.
The national shopping celebration comes when areas including Washington, D.C., and Atlanta are increasingly becoming hubs for black business. According to a report by New Pittsburgh Courier, Washington has the highest ratio of black-owned businesses in America, with 28% of all businesses having African American owners at the helm.Georgia follows with about 20% of its businesses being black-owned. Their report says the more than 2 million black-owned businesses across the country employ nearly 1 million black people.