Popeyes has left a nation’s collective mouths watering for its viral chicken sandwich. It’s showed its holiday zeal with its sold-out ugly holiday sweaters. And now it’s found a way to appease both fried chicken and sizzling Beyoncé fans.
The chicken chain’s ever-imaginative marketing team has cooked up yet another idea. This time Popeyes is selling its chicken dominance via a new clothing line, That Look From Popeyes. It launched Wednesday, and fans online couldn’t help but notice the line’s chic, minimalist approach to apparel, which mirrors Beyoncé’s Ivy Park X Adidas clothing line. That Look items sell for between $10 and $40, and by Wednesday afternoon several of the top fits had sold out.
Beyoncé’s pricey, trendy clothing brand sold out of items in a matter of days when it launched earlier this month.
One Twitter user predicted the Popeyes and Beyonce collaboration well before Wednesday’s announcement. Twitter user Angela Mack took note of the Ivy Park apparel color scheme’s similarity to Popeyes’ brand colors last week.
Neither Popeyes nor Beyoncé has acknowledged the fashion coincidence, but several users were elated about the sleek, Ivy Park-esque “looks” Popeyes is offering. It only helped that the clothing descriptions harkened back to the restaurant’s menu.
“Warm and comforting. Like our buttermilk biscuits. Designed with slash pockets, elastic cuffs and drawcord hood for a sporty style,” read a statement on the chicken chain’s clothing site.
“The perfect fit for cool days with hot Cajun fries. Made with contrast stitching and moisture wicking technology for high level performance,” reads a description for the above item on Popeyes’ apparel site.
Some were not quite cold on the chicken giant’s foray into fashion.
Part of the proceeds from sales go to the Popeyes Foundation. To browse That Look From Popeyes apparel, visit
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