We must take advantage of this moment to set the right course for the region. Imagine you and most other regular users of Atlanta’s roads were subscribers to a smartphone-based master app, which gave you great flexibility and ease of ride-sharing with options ranging from carpooling to MARTA. Such an app would tell you with near certainty the arrival time of a shared vehicle — whether it be a carpool, luxury vanpool, taxi, MARTA bus or train. It would alert you when it was time to leave your location to catch the ride. You could have automated payments for shared rides, rental cars, buses and road tolls; think of Lyft and Uber. You need not even take out your smartphone.
If you drove your personal car to work, to transit, or even while it is at home, it could be a shared car. That would allow others greater flexibility to make the decision not to drive to their destination but rather rent your car. Many related applications exist today. ZipCar is an early leader in the shared car industry, as is Uber in the smartphone based taxi business. Here, not only the car is shared, but the driver is paid. These services also help solve the “last-mile problem” of getting to and from a MARTA stop or carpool pickup point.