Starting in January 2016, the Regular Kraft Macaroni and Cheese Dinner will join its organic iteration in drawing coloring from a variety of spices, Kraft said on its website.

A Kraft spokeswoman told Fortune the changes came in response to customers' calls for better nutrition and "simpler ingredients."

Many other food companies have dropped artificial colors and preservatives, including Frito-Lay, USA Today reports.

About the Author

Featured

State senators Greg Dolezal, R-Cumming, and RaShaun Kemp, D-Atlanta, fist bump at the Senate at the Capitol in Atlanta on Crossover Day, Thursday, March 6, 2025. (Arvin Temkar / AJC)

Credit: arvin.temkar@ajc.com