Starting in January 2016, the Regular Kraft Macaroni and Cheese Dinner will join its organic iteration in drawing coloring from a variety of spices, Kraft said on its website.

A Kraft spokeswoman told Fortune the changes came in response to customers' calls for better nutrition and "simpler ingredients."

Many other food companies have dropped artificial colors and preservatives, including Frito-Lay, USA Today reports.

About the Author

Featured

People join a rally in support for U.S. Centers for Disease Control and Prevention employees on Tuesday afternoon, April 1, 2025, at the Atlanta headquarters after federal cuts triggered significant layoffs. (Photo: Jenni Girtman for The Atlanta Journal-Constitution)

Credit: Jenni Girtman