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A new video from the "Ad Council" is really striking a chord on social media. The video, which is part of "The Love Has No Labels" campaign features a giant screen positioned on a stage in front of a crowd. On the screen we see x-ray-style skeletons hugging, kissing and dancing.
Then, the "skeletons" move from behind the screen to reveal their physical forms. When they step out, we see everything from couples of different races, to a child with a disability, to same-sex families.
"While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see—whether it’s race, age, gender, religion, sexuality or disability," the Ad Council writes of the video and corresponding campaign.
"This may be a significant reason many people in the U.S. report they feel discriminated against," the statement continued. "Subconscious prejudice—called 'implicit bias'—has profound implications for how we view and interact with others who are different from us. It can hinder a person’s ability to find a job, secure a loan, rent an apartment, or get a fair trial, perpetuating disparities in American society.”
The video is set to the song, "Same Love" by Mary Lambert. Lambert is known for being a vocal advocate for equality.
According to the Ad Council, "The Love Has No Labels campaign challenges us to open our eyes to our bias and prejudice and work to stop it in ourselves, our friends, our families, and our colleagues."
Along with the video, the campaign features a bias quiz along with ways to help promote equality.
