For the third time in the week since the Brightline train started its service from West Palm Beach to Fort Lauderdale, a person has been hit by the passenger train, according to Fort Lauderdale police.

Detective Tracy Figone, public information officer for the police department, said a pedestrian attempted to cross the train tracks at Northeast Third Avenue and North Flagler Drive when the gates were down. The person’s injuries are not life-threatening, according to Figone.

Four people have been hit and killed by Brightline trains since it started testing service.

Friday night, a Brightline spokesperson reiterated the message from a press conference earlier that day: Safety.

“Today, we joined with partners in South Florida to stress our top priority - safety. Incidents like these can be avoided and train warnings need to be treated exactly like red lights, stop signs and crosswalks,” the spokesperson said.

On Friday, Brightline officials announced newly planned safety and public education initiatives in the wake of two fatal accidents in the last week.

On Wednesday, 51-year-old Jeffrey King was hit and killed by a northbound Brightline train when he pedaled his bicycle around the gates near the Florida East Coast Railway crossing about 4:30 p.m. on Ocean Avenue. Last Friday, 32-year-old Melissa Lavell was hit and killed near the intersection of Northeast Sixth Avenue in Boynton Beach. Witnesses told police she attempted to beat the train when the gates were down.

An 18-year-old who jumped in front of the train while it was making  a test run in July was ruled a suicide, officials said. The November death of a woman on the tracks was ruled an accident.

During the press conference, Brightline’s President and Chief Operating Officer Patrick Goddard said they plan to implement electronic signs as well as put employees at busy intersections as extra warnings of passing trains.

“We offer our deepest sympathy to those affected by the recent incidents,” Goddard said at a news conference to announce the new safety measures. “The fact that these incidents are completely avoidable is what makes them so tragic.”

The Associated Press contributed to this report.