An Instagram executive told The Washington Post, "Our goal is to make Instagram a friendly, fun and, most importantly, safe place for self expression."
The new feature isn't available for everyone yet. The Post reported Instagram is rolling out the security measure for "high volume comment threads." Eventually, Instagram hopes to introduce the feature to the broader public.
The Pew Research Center estimates that 73 percent of adult users have seen someone be harassed online, and 40 percent of users have experienced it personally.