Ellen DeGeneres asked Hallmark on Twitter: “Isn’t it almost 2020? What are you thinking? Please explain. We’re all ears.”
In a statement released Sunday evening, Mike Perry, president and CEO of Hallmark Cards Inc., explained his decision to reinstate the ads to the Hallmark Channel. “Hallmark is, and always has been, committed to diversity and inclusion – both in our workplace as well as the products and experiences we create. It is never Hallmark’s intention to be divisive or generate controversy, Perry said. He went on to outline Hallmark’s track record of being an inclusive workplace.
As for the fate of the Zola ad, Perry said, "The Hallmark Channel will be reaching out to Zola to reestablish our partnership and reinstate the commercials.”