In an effort to regain customers after declining sales and a hard hit to the company's reputation, Chipotle is offering deals that appeal to students and families.
"It's back to school time and students -- particularly high school and college students -- have always been such loyal customers, so we thought a promotion directed specifically to them would be a great way to help them ring in a new school year," a Chipotle spokesman said.
The company's Chiptopia loyalty program promotion, which awards free food and merchandise when customers achieve a certain amount of points, lasts until Sept. 30.
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