Chipotle offering freebies to win back customers

In an effort to regain customers after declining sales and a hard hit to the company's reputation, Chipotle is offering deals that appeal to students and families.

"It's back to school time and students -- particularly high school and college students -- have always been such loyal customers, so we thought a promotion directed specifically to them would be a great way to help them ring in a new school year," a Chipotle spokesman said.

The company's Chiptopia loyalty program promotion, which awards free food and merchandise when customers achieve a certain amount of points, lasts until Sept. 30.