All things aren't always what they seem in the world of advertising and Photoshop. It has become so prevalent, that two congresswomen have proposed a bill to stop the over-perfection use of airbrushing.
The bill, called "Truth in Advertising Act of 2014," was introduced last month. It was written by a Los Angeles father, Seth Matlins, who developed a female-empowerment website - Feel More Better.
According to Yahoo! Shine, Matlins' bill would force the Federal Trade Commission to investigate how perfected advertising impacts young girls and give recommendations to the companies on how to work with what he calls a social conscience, in a similar manner of how the FTC deals with cigarette and alcohol advertising.
Matlins also started a Change.org petition to drum up support for the bill.
In a Time article, Florida U.S. Rep. Ileana Ros-Lehtinen (R, Fla.), the bill's co-sponsor, said there is a link between the perfected ads and eating disorders, and that "young men and women have to have realistic expectations of their bodies. "
The bill only targets advertising that changes the model's height, weight or characteristics like cellulite, wrinkles or skin tone. It doesn't tackle airbrushing that adjusts backgrounds, or the magazine covers themselves. Covers have first-amendment protection.
Earlier this month, original, untouched photos of a Lady Gaga Versace ad surfaced. Take a look at the untouched vs. retouched versions:
What Lady Gaga's Versace Ads Look Like Without Photoshop pic.twitter.com/qG7L1RwQ6U
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