What's in tomorrow’s AJC

Virginia is for Lovers

I (heart) New York

What Happens in Vegas ...

Pretty catchy, huh?

But what about Atlanta?

Since coining the tag “The City Too Busy To Hate” in the 1970s, Atlanta has been trying to define itself -- in simple terms.

That task falls to William Pate, the head of the Atlanta Convention and Visitors Bureau.

The effort is crucial to keeping the metro area’s $11 billion hospitality engine running.

Cities around the nation are competing harder than ever to attract visitors to pump up revenue.

Atlanta certainly has ground to make up, and Pate has a much smaller marketing bucket to work with.

Brand Atlanta eventually raised some $8 million between 2005. Pate has $2.9 million for 2010, a pittance by marketing standards.

So how’s he going to do it?