Kiddie-sized Impossible Whoppers are coming to Georgia — Augusta, specifically.
On Monday, Burger King became the nation’s first fast-food company to bring plant-based menu items to its kids menus, according to the New York Post.
Augusta is part of a 180-location rollout this week for the kids burgers, as well as the Impossible Whopper Jr.
The Impossible Whopper — made by California-based Impossible Foods — attracted many new U.S. customers to Burger King when it debuted last spring. Miami-based Restaurant Brands International — which owns Burger King — said the chain’s U.S. sales rose 6% in the third quarter, compared to growth of 1% the prior year.
Impossible gets heme — the protein that gives its burger meat-like flavor and texture — from soy leghemoglobin, which is found in the roots of soy plants. To make heme in high volume, Impossible inserts DNA from soy into yeast and ferments it.
The U.S. Food and Drug Administration doesn’t approve foods before they go on the market and relies on companies to ensure their safety. But the FDA requires approval of additives such as artificial colors.
Because soy leghemoglobin also gives Impossible burgers their color, the agency required Impossible to get approval before selling uncooked burgers in grocery stores. The FDA approved Impossible’s petition in July. Impossible Foods wouldn’t say when it expects to sell the Impossible burger in Europe.
Burger King said it partners with different suppliers globally for many of its products, not just plant-based burgers.
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