Harrah’s Cherokee Valley River adds ‘multi-tainment center,’ sister property expanding again

Harrah’s Cherokee Valley River has a couple of new attractions – the UltraStar Multi-tainment Center and a much-needed sit-down restaurant, The Landing Café.

The “multi-tainment” area at the Murphy, N.C. casino includes 16 bowling lanes, billiards, two bars, an arcade and two meeting rooms. The gaming area is open to all ages.

The UltraStar center is similar to the one that opened in the fall at Valley River’s sister property, Harrah’s Cherokee Casino Resort in Cherokee, N.C.; it will be open Sunday-Thursday from 10 a.m.-10 p.m. and Friday-Saturday from 10 a.m.-2 a.m.

Adjacent to the center is The Landing Café, which seats 250 and serves three meals daily with a menu that offers breakfast staples, burgers, steaks, salads, pizzas, soups and traditional “bowling food” such as nachos, wings and mozzarella sticks.

The café will be open Sunday-Thursday from 7 a.m.-10 p.m. and Friday-Saturday from 7 a.m.-11 p.m.

Along with the additions at Valley River, Harrah’s Cherokee Casino Resort is expanding again. 

Tribal leaders broke ground earlier this summer for a $250 million project that will add 83,000 square feet of meeting space, a parking garage and a new hotel tower with more than 700 rooms to the popular gaming facility.