Blair Bartell, a spokeswoman for Cartier, said the Trinity collection has been especially popular in Atlanta.
The Cartier boutique arrived at Lenox Square in 1991 in the midst of a recession, but that didn’t stop the celebration. For the opening party, the company flew in from Los Angeles actress Dixie Carter, who starred as Julia Sugarbaker on the TV series “Designing Women.”
Over the years, Atlantans, famous and not, have developed a strong relationship with the store. Elton John, a longtime fan of Cartier, has loaned several items from his collection for touring exhibitions. Other Atlanta-based celebrities, including Usher and Janet Jackson, have partnered with Cartier’s Love Charity.
Thirty years ago, the Love bracelet, which is locked on the wrist with a key meant to be held by the wearer’s significant other, became the ultimate symbol of love. In June, the company issued a version of the bracelet with a miniature gold and diamond Love bracelet knotted into a silk cord. The $700 bracelets come in various colors, each designating support for a different charity. The charity receives $150 for each sale. Usher’s gold bracelet benefits his New Look Foundation, while Jackson’s gunmetal bracelet benefits the Ovarian Cancer National Alliance.
Candace Smith, 41, of Buckhead has several Love Charity bracelets and a strong affinity for Cartier. Last year when she wanted to treat herself to a special 40th birthday gift, she headed straight to the Lenox Square store. She visited several times before falling in love with the Roadster watch. Weeks later at a fund-raiser for the Georgia Campaign for Adolescent Pregnancy Prevention (Smith is a board member), she spotted a silver Roadster for auction.
“It was fated that it was going to be mine,” said Smith, who hovered at the table until the auction closed and she owned the watch.
“On one hand when you see one, you say of course that is a Cartier. At the same time, it has a feeling of being unique,” Smith said. “At this point, I feel like when I look at my watch it’s about me as much as it’s about the brand.”
Pierre Cartier would be proud.