This is posted on Tuesday, January 10, 2017 by Rodney Ho on his AJC Radio & TV Talk blog
Steve Hegwood has given FlyGuyDC a new partner on the Streetz 94.5 night show: Sean "Ferrari" Simmons.
That name may sound familiar. He started in 2013 when Streetz launched, then spent a year at V-103 learning from the greats like Ryan Cameron, Greg Street and Big Tigger.
Now he is competing with his mentor Street from 6 to 10 p.m. Ferrari's shift began Monday night with FlyGuyDC (real name: Audley Feemster Jr.)
While producing for Street, Ferrari said in an interview, "he taught me a lot about radio. He taught me about ratings and professionalism being on the radio."
Street told him to always think up "strong, accurate, timely content. Keep it fresh. I'd like to call myself Greg Street Junior. I feel I'm a younger version."
The show's name is not going to win any points with spelling enthusiasts but anyone who likes the letter "z" should be excited: "Dem 404 Boyz: The Knuckleheadz." Rival Hot 107.9, by the way, has a competing show called Durrty Boyz, another purposely misspelled name.
Hegwood calls the two of them "the next generation of superstars. Both are talented, very personable and will entertain our audience on the air and in person."
The Florida native said he and FlyGuyDC hope to "smash it" on social media and drive fans to the radio. (His favorite venue of choice: Instagram, where he as 40,500 followers)
For now, the pair will be promoted as equals. Ferrari said FlyGuyDC "brings a lot to the table."
"We talk all the time," Ferrari said. "We have a friendship. We'll try to gel and make sure we sound great together."
They plan to start making public appearances together at clubs and red carpet events so people associate them as a radio team.
Musically, they will be introducing new artists. "We both have reputations catching songs first," he said. "DC has had the privilege of meeting some of the younger artists before they blow up like Lil Yachty, Dae Dae and YFN Lucci."
Ferrari said he had that nickname in high school because he ran track and loved the vehicle itself. As a nickname, though, it didn't stick past graduation. But when DJ Holiday commented the he talked so quickly, he was like a Ferrari the nickname came back and is now his radio name.
The Brookhaven resident has two young kids and ride a bike as a hobby. Every Tuesday at 11:30 a.m. in the spring, summer and fall he joins an Instagram cyclist crew called ridethecityatl and travels the Beltline. His favorite hangout is Medusa Restaurant & Lounge on Buford Highway.
ON THE RADIO
Dem 404 Boyz with FlyGuyDC and Ferrari
6 p.m to 10 p.m. weeknights, Streetz 94.5