Thanks to the movie "Fear Street" set in the 1990s, some old mall stores have come back to life at North DeKalb Mall like teen clothing shop Gadzooks.
Photo: RODNEY HO/rho@ajc.com
Photo: RODNEY HO/rho@ajc.com

R.L. Stine’s ‘Fear Street’ turning North DeKalb Mall into a 1990’s era mall with Musicland, B. Dalton, Gadzooks

Originally posted Friday, May 3, 2019 by RODNEY HO/rho@ajc.com on his AJC Radio & TV Talk blog

Casual Corner. Software Etc., B. Dalton Bookseller. Musicland. Gadzooks.

What do these five defunct retailers have in common? They’re coming back to life in a sense at North DeKalb Mall, the dying mall where film crews are building out stores for an upcoming R.L. Stine film “Fear Street.” 

Musicland, Casual Corner and Gadzooks all died in 2005. B. Dalton shuttered in 2013. Software Etc. was long gone before the dotcom crash of 2000. TonetoAtl.com broke the news about the build out last week

Based on what’s “for sale” at B. Dalton  (John Grisham’s “The Chamber” and Stephen King’s “Insomnia”), the movie scenes will be set around 1994. 

The story is based in the fictionalized city of Shadyside, Ohio and revolves around teens battling evil, possibly paranormal enemies. North DeKalb is being called Stony Hill Mall. 

Production of what is supposed to be a trilogy of films began in March in metro Atlanta. 

RELATED>> North DeKalb Mall is so empty, it’s become a hot spot for filming

The 54-year-old mall is now so empty, it’s become a magnet for at least seven films and TV shows in the past year including HBO’s “Watchmen” and “Zombieland 2,” according to the DeKalb Entertainment Commission. Nearly half the mall is empty and a big redevelopment project on the land recently fell through. Its biggest anchors are Marshall’s, Burlington and AMC Theatres. Macy’s left in 2016. 

B. Dalton Bookseller shut down in 2013.
Photo: RODNEY HO/rho@ajc.com

Last year, “Stranger Things” shot extensively at another “ghost” mall Gwinnett Place, turning it into the fictional Starcourt Mall for season three, featuring everything from Wicks n Sticks to Chess King. The show returns on Netflix in July 4. 

RELATED>> “Stranger Things” goes back to the future (1985) at Gwinnett Place Mall

Musicland died as a retail shop in 2005.
Photo: RODNEY HO/rho@ajc.com
Casual Corner closed down in 2005.
The exciting computer-related options for sale in 1994!
Photo: RODNEY HO/rho@ajc.com
Software Etc. was absorbed by Babbage's in the mid-1990s.
Photo: RODNEY HO/rho@ajc.com
Huge swaths of the mall are empty.
Photo: RODNEY HO/rho@ajc.com

About the Author

Rodney Ho
Rodney Ho
Rodney Ho covers radio and television for the Atlanta Journal-Constitution.
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