While Donald Trump maintains a statistically insignificant lead over Hillary Clinton in Georgia, if the Republican wins here it will be largely on the backs of white men, a new poll for The Atlanta Journal-Constitution found.
The poll, conducted last week, gives Trump a 44 percent to 42 percent lead in the state. But the New York businessman trails among women 48-37. Conversely, he leads among men, 50-35. Trump also gets the support of just 3 percent of African Americans.
In other words, women voters who are firmly Republican are as unlikely to vote for Clinton as Democratic women would have been to vote for Carly Fiorina, had the former Hewlett Packard CEO won the GOP nomination.
But, Lawless said, there is something that can make a difference.
"One thing that can really upset that is if you have a candidate on one side or the other who is just unpalatable with a large section of the voters," she said.