As Hillary Clinton motored to Iowa on Monday, her campaign team set out their plans for her initial visit to the Hawkeye State, which will rely on small, intimate settings with voters.

"We want to listen," one senior campaign official told reporters on a conference call.

"It isn't about her; it isn't about us," the same official said. "This is about Iowans."

The call came a day after Clinton announced her campaign for President with a tweet and an internet video, in which she said she wanted to be the "champion" for the middle class.

While Clinton does not face any big name opposition from inside the Democratic Party at this point, her aides tried to portray a strategy that envisions just that.

"She is going to fight for every vote," another senior campaign strategist said.

"This is going to be a competitive caucus," the aide said.

Along with a pair of small events on Tuesday and Wednesday, a spokeswoman said Clinton would also hold meetings in coming days with party activists in Iowa and local elected officials, saying one part of this campaign is to boost Democrats in the Hawkeye State.

The goal is to "help rebuild the party in Iowa," reporters were told; the 2014 elections in Iowa were not kind to Democrats as they lost a U.S. Senate seat and races for three of four seats in the U.S. House.

Clinton's team did not comment on any other prospective candidate from either the Democratic or Republican parties.

And after only a few questions, the conference call was ended.

"We're very excited," one aide said, for Clinton to have "personal, direct contact with Iowans."