Whereas she once marked the transition from work to home by having an alcoholic drink, “that’s not the experience I found myself wanting,” Tandon explained. Neither did a simple glass of sparkling water or a club soda with lime or a soft drink.
“The more I started looking at consumer data, I realized I wasn’t alone in that thinking,” she said.
BAR NØNE drinks are made with all-natural flavors and sweetened with juice blends or cane sugar. The formulas developed for the drinks attempt to hit numerous markers to be considered satisfying replacements for alcoholic, Tandon said. “It needs to be a sipping drink, have the bite and tang of alcohol, and complex flavors,” she said. In addition, the company tried to tap into current flavor trends as well as find appeal with wine, spirits and beer drinkers.
The sparkling sangria is intended to be wine like, as is the bellini spritz, whose peach flavor is a nod to Georgia. The company landed on a nonalcoholic cider as an alternative to the growing hard cider market, and the ginger mule is formulated to quench the thirst for those who might typically order a cocktail. Seasonal offerings such as a margarita or mojito are something that the company may consider down the road, Tandon said.
There are no details about whether or when BAR NØNE will expand beyond the Georgia marketplace.
BAR NØNE is sold at these greater Atlanta stores:
• Mac’s Beer and Wine
• H&F Bottle Shop
• Buckhead’s Best Wine and Spirits
• Decatur Package
• Jax Package
• Paces Bottle Shop
• Savi Provisions
• Smyrna World of Beverage
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