Red Lobster sales rise after Beyonce shout out

Shelia Poole

Is there no end to Beyoncé-related news after the surprise release of "Formation" and her Super Bowl performance?

Nope, so keep reading. (And check out the video, below. Warning: it contains some explicit lyrics).

This time, it seems her "Formation" shout out about "Red Lobster" has caused a 33 percent sales spike at the popular seafood chain, according to CNN Money.

You just can't pay for that kind of publicity.

Red Lobster spokesperson Erica Ettori said the brand was mentioned on Twitter 42,000 times in a single hour and trended for the first time in its history, reports CNN.

The song's lyrics talk about going to Red Lobster as a reward after sex:

http://youtu.be/LrCHz1gwzTo

According to Business Insider, some restaurants are serving special Beyoncé-themed drinks, such as a "Bey Breeze," to celebrate.

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About the Author

Shelia Poole

Shelia has worked at The Atlanta Journal-Constitution for more than 30 years. Previously, she worked at The Lexington Herald-Leader and The Louisville Defender. Her beat is a bit of a mixed bag that includes religion and spirituality, culture and trends, race and aging. She earned degrees from Spelman College and Northwestern University.

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