Apple has Siri, Amazon has Alexa, and now, Samsung wants to introduce you to its own intelligent interface: Bixby.
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In a news release Monday, Samsung's Injong Rhee said the company's new virtual assistant would be the "first step on a journey to completely open up new ways of interacting with your phone."
Bixby will be available with the much-anticipated March 29 launch of Samsung's Galaxy S8.
According to Rhee, Bixby will support nearly every task capable of being performed using a conventional interface, such as touch commands.
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Users will find an extra button on the left side of the phone, under the volume controls.
The assistant will also be able to understand the “current context” — meaning users won’t have to deal with Bixby starting a task over, losing previous work or misunderstanding their intentions.
In addition, Bixby will be “smart enough” to understand and execute commands even if users can’t figure out what the “fixed” command statement for a specific task is.
The underlying goal, according to Rhee, is “to make the interface of the phone simpler and more natural to use.”
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Eventually, Samsung could use Bixby on more than just a phone. The long term vision could expand its role as an interface to Samsung TVs, wearables and other company products.
But Bixby isn't the only thing Android fans can look forward to with the Galaxy S8 launch. Eight other hot features are coming, according to recent leaks.