How much it would cost to buy one of every item at the Masters Golf Shop
AUGUSTA — If time is money, then Masters patrons can shave years off their lives in the Golf Shop.
Unlike its notoriously cheap concessions, buying Augusta National merchandise can quickly match a mortgage payment.
The shop averages nearly $10 million in revenue per day, according to a 2022 Forbes estimation. Name-brand golf attire and a seemingly endless array of valuables reinforce the high-quality standard held by the Masters.
When it comes to its brand, Augusta National doesn’t deal in the frugal.
The vastness of selection is impressive. Patrons can purchase Masters-branded boxers, leather footballs and baseballs, dog bowls, azalea-scented candles, and all kinds of needlepoint products.
Merchandise hangs on nearly every wall. There are massive shelves throughout the store and racks in the middle of the floor.
The Masters 2026
The 90th edition of the Masters Tournament tees off at Augusta National Golf Club this week. Here’s everything you need to follow the action.
THE CHAMPION: Rory McIlroy owns Augusta, wins second straight Masters title
FINAL ROUND: Five final takeaways from the 2026 Masters | Rory McIlroy makes history again Surprises, disappointments: Henley ties for third on birthday | Sights and sounds from the 18th green
GEORGIANS: High schooler on Masters debut: ‘Everything I dreamed it would be’ | UGA leads all college programs | Bulldogs legend showed up for the 1960 Masters. He’s been every year since. | Phenom’s path began with skipping rocks in South Georgia
PHOTOS: Final round | Round 3 | Golf fashions | Round 2 | Masters tournament starts | Par 3 contest | Contenders warm up | Practice rounds tee off
AT AUGUSTA NATIONAL: One rule for keeping toddlers quiet: Don’t say ‘birdie’ | Ticket-resale restrictions are popular subject | What Masters golfers would do as patrons at Augusta: ‘Have a lot of beers’ | How much it would cost to buy one of every item at the Masters Golf Shop
THE TRADITIONS (FOOD): Inside Rory McIlroy’s Champions Dinner menu | Make The Masters’ iconic 3-ingredient cocktail at home | Everything to know about pimento cheese this Masters week
WHAT TO WATCH: Why Augusta National could be ‘even more difficult’ this year | Augusta National can bring top players to their knees | Mason Howell’s path to Augusta
MASTERS GNOME: Masters gnome craze hits ‘Hunger Games’ levels amid final-edition rumors | Gnomes lead the secondary market outside Augusta National
The items appear to be limitless, and on the first morning of the 2026 Masters, The Atlanta Journal-Constitution tried to total the price of every single one.
Let’s set a couple of things straight about the “one of everything” count. Products like shirts and hats that had different designs but were listed at the same price were counted only once. A patron could spend $170 on five $34 hats, but only one $34 hat was counted in the total — one of every (type of) thing.
The total is also based on the products available in the Golf Shop around 10 a.m. Thursday. Some products could have sold out earlier or been added later.
Prices ranged from less than $10 (sunglass straps) to nearly $600 (sunglasses), according to Golf Shop employees. Other notable expensive items included a $595 duffel bag, a couple of $395 jackets, a $299 limited-edition watch and a $250 limited-edition coin.
The “one of everything” count included more than 250 items. If a Masters patron were to buy one of each, the grand total would be $18,985.50.
And that’s before you buy a single one of those egg salad sandwiches.
About the Author
Jack Leo is a sports writer and reporter for the Atlanta Journal-Constitution. Jack worked for the AJC throughout his four years studying journalism and sports media at Georgia State University and the University of Georgia. He's now focused on telling stories in the grassroots: bringing comprehensive coverage of high school sports for AJC Varsity.
